I'm a Black woman, and I love that Olay wants to maximize us and empower us and unify us, and that's everything that I live by. How did Olay's 'Maximize, Don't Minimize Me' message align with your own? What does this partnership mean to you? And this gives me that structure and does what it needs to do. So I'm particular about how I care for it. Being someone who's life is constantly moving and using all these different products, this moisturizer gives me a base. And what I mean by that is everybody's lifestyle is different. But seriously, having consistency is important to me. Invest in the Olay Regenerist Retinol24 Max Night Face Moisturizer. SHOP NOW What's the one beauty rule you live by? Do you know how empowering that is? Do you know how necessary it is? How needed it is?
And as women, we rarely get time to ourselves because we do run the world. And so to be able to play like that again has been fun. be like, Where are you going? I would be just going to bed. When I was in college, I would do my little makeup at any hour of the day. With this quarantine, I was able to have what I call my "golden time." I love playing in the mirror. So this time has allowed me to reconnect, refresh, and create a routine outside of work and the world and everything else that takes me away from me. What is it that makes me feel beautiful? I'll admit I get so busy doing so many things that I sometimes forget about myself. It has given me time to reconnect with what my idea of beauty is. How has this moment of stillness allowed you to reconnect with yourself? What new things have you discovered? I guess I'm trying to find the positives in the day and embracing the time that I have to reconnect with myself and enjoy regular everyday life, whether it be bike riding, working out, sleeping in, taking care of myself, stuff like that. Or I'll be in the tub and read a positive message or inspirational messages to trigger my brain to start the day off positively. Yesterday, I woke up and I saw this coffee mug that said, "Thankful," and I had to stop and think about what am I thankful for today? A simple word like "thankful" allows me to start the day on a positive note, in a positive tone. I'm always looking for those positive affirmations coffee mugs. What positive affirmations do you find yourself returning each day?
This time around, Olay recruited Hudson and astrobiologist Alyssa Carson, poet Amina Brown, actress Busy Phillips, All Worthy designer Hunter McGrady, Girls Who Code founder Reshema Saujani, and more to spread the messaging with her.īelow, speaks to the multi-hyphenate about positive affirmations, uplifting the women in her life, and how portraying such powerful women maximized her confidence. "You know, when we walk in the room, it's nothing but power." The campaign continues the affordable beauty giant's mission to champion women in any capacity, an offshoot of its 2018 Face Anything movement. I don't believe in being minimized," Hudson says in the accompanying campaign video. "I've had a lot of strong women in my life, from my grandmother to my mother and sister. Hudson and I are at the part of our discussion where she's explaining what Olay's newest campaign-Maximize, Don't Minimize Me-and the message about "maximizing" women means to her. Given the tense political climate at the time, you'd be forgiven if you eavesdropped on our conversation and assumed it was related to that. Hudson is speaking with as much passion as her Dreamgirls character Effie telling-er, sangin' to-her lover that, hell or high water, she's staying with him. It's a breezy Monday afternoon in October, and I've already got Jennifer Hudson riled up.